Introduction
Welcome to Maxima Marketing Agency ("Maxima," "we," "us," or "our"). We are committed to protecting the privacy and security of the personal information we collect, use, and share. This Privacy Policy explains our practices regarding the information we collect from and about our clients, their customers, and visitors to our website (maximamarketingagency.com).
This policy is designed to comply with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant U.S. privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
By using our services or visiting our website, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
1. Information We Collect
We collect information to provide and improve our marketing services. The types of personal information we collect depend on your relationship with us.
a) Information You Provide to Us:
Client Information: When you become a client, we collect business contact information, such as your name, email address, phone number, and company name. We also collect payment and billing information to process transactions for our services.
Communications: When you contact us with inquiries, respond to our emails, or participate in surveys, we collect the information you provide, including your name, email address, and the content of your message.
Website Forms: When you fill out a form on our website (e.g., to request a consultation or download a resource), we collect the information you enter, such as your name, email, phone number, and any other details you provide. This information may be stored in our Customer Relationship Management (CRM) platform (e.g., HubSpot).
b) Information We Collect Automatically:
Website Usage Information: When you visit our website, we automatically collect information about your device and your interaction with our site. This includes your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies from our own systems and from third-party services like marketing automation platforms (e.g., HubSpot) to collect information about your browsing activities. This helps us personalize your experience, analyze website traffic, and for marketing purposes. For more details, please see our "Cookies and Tracking Technologies" section below.
c) Information We Collect on Behalf of Our Clients:
Client Customer Data: As a marketing agency, we manage advertising campaigns on behalf of our clients on platforms like Google Ads and Meta Ads. In this capacity, we may process personal information about our clients' customers. This data may include contact information, demographic data, and information about their online activities. We process this information as a "service provider" or "processor" on behalf of our clients, and our clients are responsible for ensuring they have the appropriate legal basis to collect and share this information with us.
2. How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Manage Our Services: To create and manage advertising campaigns, communicate with clients, and provide customer support.
For Billing and Account Management: To process payments, send invoices, and manage client accounts.
To Improve Our Website and Services: To analyze how our website is used, identify trends, and make improvements to user experience and our service offerings.
For Marketing and Communications: To send you marketing communications about our services, promotions, and events that may be of interest to you. You can opt-out of these communications at any time.
To Comply with Legal Obligations: To meet legal and regulatory requirements, and to respond to lawful requests from public authorities.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
With Service Providers: We may share your information with third-party vendors and service providers who perform services on our behalf, such as payment processors, website hosting companies, analytics providers, and CRM platforms (e.g., HubSpot). These providers are contractually obligated to protect your information and are restricted from using it for any other purpose.
With Advertising Platforms: When we manage advertising campaigns for our clients, we share information with platforms like Google and Meta to deliver targeted ads.
For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or in urgent circumstances to protect the personal safety of our users or the public.
In Case of a Business Transfer: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to help operate our website, analyze traffic, and for advertising purposes. Cookies are small text files stored on your device. This includes cookies set by third-party services we use, such as HubSpot, for analytics and marketing automation.
You can control the use of cookies at the individual browser level. If you reject cookies, you may still use our website, but your ability to use some features may be limited.
5. Data Security
We have implemented appropriate technical and organizational security measures to protect your personal information from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
6. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with our legal obligations, resolve disputes, and enforce our policies. We generally retain personal data for a period of 3 years unless a different retention period is required by law.
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information.
a) For Residents of Canada (PIPEDA):
Right to Access: You have the right to request access to the personal information we hold about you.
Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information.
Right to Withdraw Consent: You may withdraw your consent to our collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions.
b) For Residents of California (CCPA/CPRA):
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell or share.
Right to Delete: You have the right to request the deletion of your personal information that we have collected.
Right to Correct: You have the right to request the correction of inaccurate personal information.
Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information. As we do not sell personal information, this right applies to the sharing of your information for cross-context behavioral advertising. You can exercise this right by clicking the "Do Not Sell or Share My Personal Information" link on our website footer.
Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will verify your request and respond within the timeframes required by law.
8. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information.
9. International Data Transfers
Your information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our services, you understand that your information may be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Maxima Marketing Agency
Email: maximamarketing@maximamarketingagency.com
Phone: 647-474-3953